Text that reads 'Meet Your Style Coach, Loulou Storey' in black font on a transparent background.
A woman with dark hair, wearing a black jacket, white shirt, navy pants, and beige high heels, sitting on a dark blue couch in a room with gray curtains and a window.

I'm Loulou Storey, a leadership style coach, speaker and presenter helping ambitious women make sure their style supports who they are, how they want to be perceived and where they're going next. I've spent my career understanding the relationship between fashion, people and confidence. I started working in fashion at 14, eventually managing large teams for Anthropologie and Hobbs in London's West End. I studied Fashion Marketing at London College of Fashion, and in 2016 I became a style coach.

Since then, I've worked with hundreds of women — from Brighton to New York, Paris and beyond — and I've seen the same problem again and again. Women who are brilliant at what they do can still feel surprisingly uncertain when it comes to getting dressed. Their careers have evolved. Their lives have changed. They're becoming more visible. They're stepping into bigger roles or new chapters. But their wardrobes haven't necessarily evolved with them.

That's why I developed The Storey Method which helps you unlock your unique Style Words. It revolutionised my style and my career trajectory and can do the same for you.

My career has taken me from the shop floor to fashion leadership, personal styling, retail training, presenting and thought leadership.

But the thing I'm most interested in is what happens when style stops being put to the bottom of the list and starts to serve you and support your future.

Because just like me, you've put a lot into becoming the woman you are.

Your wardrobe can support that.

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The word 'CAREER' written in large, bold, black letters. 
highlights

  • Working with an international community of clients, virtually and in person, from Paris to New York, Africa and LA to Australia.

  • Regularly hosting style workshops including Soho House and Home House. ‘How to create a personal style that always feels right’ is my favourite signature workshop. 

  • Being part of Tresemme’s ‘Power your Presence’ campaign and then highlighted as a ‘leading light of the fashion industry’. They put my face on a Tresemme hairspray bottle!

  • Regular podcast appearances, including my wonderful friend Sunetra Sarker.

  • Being invited to interview British milliner Stephen Jones on his exhibition at the Brighton Pavillion

  • Mentoring the next generation of stylists in my ‘Stylist Masters Club’. I’ve loved seeing them flourish and shine. 

  • Being a regular at London Fashion Weeks over the years

  • Not just surviving but thriving in a pandemic and launching my online courses and workshops. Totally 120 women who worked with me during that time.

  • Consulting for retailer Karen Millen to develop their in-store Personal Styling Programme and then developing and leading their training to their teams.

  • Regularly being asked to lead retail training in my style words methodology. I particularly loved training the Store Managers at Jigsaw’s Manager Day.

  • Regularly appearing on BBC Radio, Women’s Hour was a particular highlight!

  • Appearing in Psychologies, Telegraph, Platinum talking about the power of intentional dressing.