Do you feel like your style has faded, or that nothing you wear truly feels like you anymore?
You're good at what you do. You're confident in so many areas of your life. So why can getting dressed still feel so complicated?
Perhaps you're stepping into a new role, becoming more visible, or simply realising that the clothes you've been relying on no longer reflect the woman you've become. You have a wardrobe full of clothes, but not enough clarity about what to wear, what to buy or what really feels like you.
Using my signature Storey Method, I'll help you create a clear style strategy and organised wardrobe that reflects who you are, how you want to be perceived and ready for where you're going next.
More clarity. More confidence. Less second-guessing.
Based in Brighton, Sussex, South East and London, and working internationally both in person and virtually.
Know what works for you, why it works and what your wardrobe actually needs to bring the energy you need to face your day.
Develop your own unique style that works seamlessly with your lifestyle whilst allowing you to step into the world with authenticity, authority and ease
Trust your own judgement and stop second-guessing what you're wearing. No panic shopping, packing or dressing.
I'M LOULOU. AND I BELIEVE YOUR CLOTHES SHOULD HELP YOU SHOW UP AS YOURSELF.
I've spent my career in fashion — from working on the shop floor to managing teams for some of London's biggest retailers, and now helping women understand the relationship between what they wear and how they show up in the world.
Since becoming a style coach in 2016, I've worked with hundreds of women who are accomplished, ambitious and often very confident in other areas of their lives — but somehow still feel lost, overwhelmed or disconnected when it comes to their wardrobes.
That's why I created The Storey Method: a practical way to understand your style, make better wardrobe decisions and build the confidence to trust your own judgement.
I don't want to turn you into my idea of stylish. I want to help you become completely yourself.
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